The Strategic Imperative of Employee-Chosen Swag: How Customization Drives Engagement and Sustainability
Understanding Swag in a Corporate Context
Swag (Stuff We All Get) refers to promotional products and branded merchandise distributed to employees, clients, and event attendees. Whether it’s Ray-Ban-branded sunglasses, high-quality water bottles, or an eco-friendly tote bag, swag serves as a powerful tool for increasing brand visibility and engagement.
The Importance of Swag Management
Without a well-defined swag strategy, companies risk overspending on ineffective promo products, losing track of inventory, and failing to see a return on investment (ROI).
