Old swag and unused stock items do nothing to help your brand awareness and unify your company. Getting your items out in public and distributed among your employees is what we strive to do. For items that are just not selling, and taking up your valuable warehouse space, here are some suggestions to help move out old stock.
Discounts
The age-old method for creating movement within retail is to offer a discount. The psychology behind “clearance sales” can be intense and diverse, depending on what you hope you accomplish and how fast you want it done, but knowing that you already have a solid audience who champions your brand (what you stand for) makes it easier to phase out your older company-branded gear in meaningful ways, and AXOMO is the perfect tool handle the task.
Permission to steal any of these ideas (PTSAOTI):
Group discounted items into a category and call it something like “Vintage” or “Company Originals”
Sometimes FREE is better than nothing. For example, people will likely hesitate to spend their points/dollars on a dated product. But discount it by 100%, and suddenly, there are all sorts of interest in donning those epic tees.
Consider using seasonal opportunities to clear out items that won’t be as popular in the coming months (phasing out Winter coats as you roll into Spring and Summer)
Item Giveaways
Swag unifies a company and creates touchpoints that start a conversation. Even if some items sell better than others, that is no reason to toss them aside. One great way to give away old swag is by using it in employee events and company get-togethers.
(PTSAOTI) :
Use some extra swag to ensure everyone looks uniform for a company photo.
Give out old swag for a company celebration like an anniversary. Get creative with this one. Things like swag from the year they got hired will help employees connect to their initial feelings about the company.
Give old swag out for calendar events like back to school. Items like backpacks work great.
Old Swag at Community Events
With items that are generic enough to be used public-facing, there might be some great chances to clear out old swag. Surprising your community with a handout they weren’t expecting creates a meaningful touchpoint that will stick.
(PTSAOTI) :
Hand out swag at Halloween candy walks and carnivals. Most people expect cheap candy at these events, so stand out from the crowd with some old swag.
Donate unused t-shirts for special city events like a “clean the park” volunteer day. These events occur all of the time and tie your brand to meaningful tasks.
Make a sponsored t-shirt for little league or adult softball teams.
Rewards
Adding an extra place to give a small thank you helps boost employee confidence and productivity. Large rewards for exceptional work are commonplace in many companies, but finding times to give little prizes is challenging.
(PTSAOTI) :
Reward an entire team with a “swag drop.” This method works to get rid of multiple items at once.
Keep a small storefront in your office that employees can grab from when as a reward.
Setting up a “thank you” category for employees to grab inexpensive, or in some cases old, swag is a great idea.
Thank You’s
Much of your old stock gets old because employees have seen it, bought it, and forgotten it. This method puts fresh eyes on your old swag.
(PTSAOTI) :
Give clients old items when you are meeting with the company, kind of like a more poignant business card.
Send over gifts to clients as a thank you for their consideration.
Use old swag to set up a public-facing category and give new clients access when looking to impress.
Kits
Old swag is a great stocking stuffer. Kits create a unique impression on those who receive them. Whether you use it for new hires, conference attendees, or prospecting clients, they tell a story and clarify your brand’s messaging.
(PTSAOTI) :
Swag just sitting in a warehouse isn’t doing any good, so either fit it into an already existing kit or build a kit around that swag.
Mix and match with options from our catalog of thousands of items.
Send kits to prospective clients or new hires as a unique way to welcome them to the company.
Repurpose Old Swag with a Patch
Patches are embroidered cover-ups that get sewn over a logo. They can have any design on them and are inexpensive. They take just a few minutes to apply and bring new life to an otherwise useless piece of apparel.
(PTSAOTI) :
Consider incorporating recycling or other conservation symbols into their designs. With a great design, patches will clear out old swag.
Some logos contain specific information, like a company picnic with the year on it. These types of old swag are hard to clear out because they will be outdated.
Patches are also great for public giveaways or donations since they cannot be removed or washed off.
Swag just sitting in a warehouse isn’t doing any good, so either fit it into an already existing kit or build a kit around that swag.
Mix and match with options from our catalog of thousands of items.
Send kits to prospective clients or new hires as a unique way to welcome them to the company.